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KidPass Acquires Mommy Nearest!

Get excited: we have MAJOR news for you (drum roll, please) … 

We’re thrilled to announce that KidPass has acquired Mommy Nearest, one of the nation’s leading media companies for parents!

With the acquisition, we will now offer an end-to-end platform that includes parenting advice and curated articles around local discovery, in addition to helping parents instantly find and book kids activities. Our newly combined company will reach over 18 million parents nationwide, which positions KidPass as one of the country’s largest media and technology companies in the parenting space.

Solomon Liou, our Co-Founder and CEO, said:

“Our mission has always been to modernize parenting by building the premier destination for discovering and booking kids activities and family experiences. Through the acquisition of Mommy Nearest, we are now taking the next step in realizing this mission by complementing our booking capabilities with award-winning editorial content produced by over 200 writers nationwide.”

As a company, we at KidPass have built an unrivaled community of parents and business partners over the past three years. Since launching in 2016, we’ve generated more bookings for kids activities than any other website and, today work with over 4,000 kids activity providers, including industry-leading brands like Gymboree, Super Soccer Stars, Music Together, My Gym, Apple Seeds, JCC, The Museum of Modern Art, and more. In addition to driving over 400,000 bookings for partners, we have also become the leading review site for parents to learn about kids activities and actually host more reviews about kids activities than Yelp and Google combined. Mommy Nearest’s editorial content further enhances our company’s brand as a trusted companion app for parents navigating their city with kids.

Josh Milstein, the Co-Founder and CEO of Mommy Nearest, said:

“We’re very excited to be joining the KidPass family. We’ve long been admirers of their mission, team, and marketplace technology. We started Mommy Nearest because we knew parents wanted a better way to find parenting information, resources, and things to do around them, and are thrilled that integrating with KidPass will allow our readers an incredibly easy way to book activities online.”

Mommy Nearest currently produces local content in 15 major U.S. cities, along with nationwide parenting news and articles.  Through a combination of live events and proprietary technology, the company has pioneered experiential marketing strategies for kids-focused businesses like Disney, Kumon, and Simon & Schuster. With the acquisition, the entire Mommy Nearest team will be joining KidPass, with Milstein also joining the KidPass Board of Directors.

On the combined platform, now you can:

We’re also expanding to new cities. In addition to New York, Los Angeles, San Francisco, and Washington DC, soon you’ll be able to find KidPass activities in Atlanta, Chicago, Dallas, Denver, Houston, Philadelphia, San Diego, and Miami!

Thank you for all of your support and for being part of our journey. We hope you enjoy your new KidPass experience!

KidPass Mommy Nearest team.jpg

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